2020 - 2025

Ubisoft

Art Direction
Branding
Brand Strategy
Brand Architecture

Ubisoft is recognized worldwide as a leading creator of interactive entertainment, yet its brand presence has faced challenges in maintaining consistency across a fragmented ecosystem. With multiple touchpoints, from global events to social media and internal communications, the brand risked losing coherence and impact. As Brand Art Director, my mission was to elevate Ubisoft’s visual identity and strengthen its position as a unified, innovative leader in the gaming industry.

I developed a comprehensive brand system to ensure visual consistency and creative excellence across all platforms. This transformation reinforced Ubisoft’s brand awareness and positioned it as a major, forward-thinking entertainment company.

A Swirl of Creativity

Since the launch of the new identity in 2017, my team and I have been shaping its visual language. We craft guidelines, communication campaigns, brand toolkits, and provide artistic direction to inspire players and align the global network. I’m responsible for making this brand iconic, and ensuring visual consistency across every touchpoint, from a social media posts to a full-scale event booths.

Games are at the core of the Ubisoft identity, and my role is to let them shine through a strong, flexible design system. 

We showcase them with striking headlines in Ubisoft Sans and immersive layouts that convey our passion for creating original, memorable experiences.


Over the years, the Ubisoft brand has grown and changed to meet the company's evolving needs. Today, it’s a bold and influential presence in the gaming industry.

One Place to Guide Them All

The Brand Center is one of my passion projects. I have envisioned this in 2019. With this project, I wanted to move beyond outdated PDFs and fragmented resources, and create a living, breathing platform where everything about the Ubisoft brand lives in one place.

Nothing Is Missing

This digital hub brings together our visual identity, design systems, brand guidelines, brand assets and templates—all in one immersive space designed to inspire. With over 2,200 unique active users each month and thousands of asset downloads, the Brand Center has become a cornerstone of our brand ecosystem.

It's a project that is still alive and constantly evolving. The platform is built to evolve, and I have plenty more ideas to push it even further.

A United Galaxy

To help players better connect our games to the Ubisoft brand and navigate our ecosystem, we developed a brand architecture based on strong, meaningful relationships. My mission was to define a shared language within the Ubisoft identity system: one that unites our portfolio while giving each game and sub-brand the freedom to express its unique voice.

In 2021, we introduced the mention “A Ubisoft Original” to reinforce our leadership in entertainment and strengthen brand awareness. Since then, I have been working closely with teams around the world to help them express their universes through the Ubisoft lens thanks to a consistent yet flexible architecture system.

And Beyond