2020

Ubisoft Black Game Pros Mixer

Art Direction
Branding
Animation

The Black Game Pros Mixer is an initiative of Ubisoft whose mission is to generate and foster more representation and diversity in the broader video game industry. It aims to facilitate networking and dialogue with relevant stakeholders as well as shining a light on under-represented job profiles to demonstrate the many pathways for people of colour to enter and thrive within the industry.

I had the chance to create a new identity for this initiative, proposing a new creative approach more authentic and expressive, while maintaining the consistency of the Ubisoft ecosystem.

Gather and connect

My approach was to focus on people’s uniqueness and individuality. These qualities multiply and come together to form, create, and share. I wanted to convey the idea of a solar system in a minimalist and dark style to give the subject depth and prominence.

The visual language of the Black Game Pros Mixer expresses this desire to create links and dialogue through the strong semantics of the Ubisoft symbol: the "Swirl". These rings connect, gather in different rhythms across the space to extend the interactions.

Initiative Creators:  Leon Winkler & Kurston Timothy
Art Direction, Design & Animation: Geoffrey Villard